Technical and Leadership Articles

From a Sr. Director of Analytics

Leader at: Amazon, eBay, VMware, & more

Top 5 Data Analytics Courses and Certifications for 2025 Apr 13, 2025

Data analytics is a rapidly growing field with a median entry-level salary of $95,6161. Getting hired as a data analyst can lead to a fulfilling career and also may offer opportunities to work remotely. For many people becoming a data analyst is one of the best ways to break into the tech field and ...

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Stop Analyzing, Start Thinking: What a Misguided Analysis at Amazon Can Teach Us Apr 09, 2025
 

I’m a Senior Director of Analytics and I’ve been working in the tech space for 25 years. I’ve been leading analytics teams for the last 15 years across companies including Amazon, eBay, VMware, and more. Throughout my career I’ve uncovered many opportunities in the analytics domain to impro

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How to Pass Your Amazon Interview Apr 02, 2025
 

I’ve been a hiring manager for the last 15 years of my career and have been working in the tech field for 25 years. During my career, I’ve conducted interviews at Amazon, eBay, VMware, and a number of other companies. But to get into each one of those companies, I was also a candidate just

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How Innocent SQL Statements Create Multiple Sources of Truth Mar 26, 2025

There are usually a few different ways to write a SQL statement and produce the exact same output. While the output is the same, the statements aren’t equal. In fact, the way that you write SQL can increase bad architectural practices and produce bugs down the road. To avoid these issues, it’s impor...

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Should Stakeholders be Writing SQL for Self-Service? Mar 19, 2025

I’ve spent 25 years of my career in tech and the last 15 years as an analytics leader across Amazon, eBay, VMware, and more. During that time I’ve consistently witnessed non-technical leaders ask for more self-service enablement for data for stakeholders. They aren’t wrong to ask for this, and many ...

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A Case of Bad Operations Misleading Your Data analytics data data analyst Mar 12, 2025

During a recent visit to the grocery store I stood in the checkout line, placing my items onto the conveyor belts as fast as the cashier could scan my items.  As I watched her scan one of my items and type into the keyboard, I bit down on my lip. I was holding back my unsolicited feedback, as I anti...

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Data Analysts Not Making Recommendations? – Here’s Why Mar 08, 2025

 

After 25 years working in the technology space and 15 years of leading analytics teams at companies including Amazon, eBay, VMware, and more, I’ve heard one resounding theme from leaders. They want their data analysts to be more proactive and to provide more recommendations to the business. I agr...

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The Tools You Use as an Analyst Will Define Your Success May 04, 2024

I’ve been writing SQL for about 26 years, and I’ve been building world-class analytics teams for the last 12 years across Amazon, eBay, VMWare, and a lot more. I’m also a six-sigma process engineer and I incorporate process improvement techniques into every part of my work as well my team’s work. Wh...

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Are You Impressing Your SQL Interviewer or Accidentally Doing the Opposite? interviews sql Apr 28, 2024

I’ve been a people manager for over 12 years of my 20+ year career across Amazon, Ebay, VMWare, and more, and I’ve conducted a lot of interviews throughout that time. Unfortunately, I’ve seen about 90% of candidates fail their SQL interview due to a lack of understanding of SQL functions, how the da...

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Is Your SQL Quality Code or a Collection of Bad Practices? data analyst sql Mar 31, 2024

I’ve spent over 20 years of my career in tech and the last 12 years as a people leader, building world-class analytics teams and organizations. Throughout my career I’ve held in roles in analytics, software development, software QA, and more. and I’ve had the opportunity to work at Amazon, eBay, VMw...

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Overlooking Quality Assurance in Your Data Analysis Jul 14, 2023

When writing SQL code or creating a dashboard, rarely will you run into an error that prevents data from being displayed on your screen. Sure, these run-time errors happen and as an analyst, you’re forced to resolve these errors before any output can be displayed. But just because there isn’t a run-...

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7 Ways to Connect with Recruiters to Get a Job Jul 02, 2023

Finding your first job can be challenging and we all go through it on our career journey. But regardless of if you’re looking for your first job or your tenth, you’ll likely find difficulty with connecting with recruiters and getting your resume reviewed. One of the main reasons for this is that at ...

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Cost of Not Documenting Your Work Jun 24, 2023

Documentation is frequently seen as important, but at the same time, too costly to spend time working on. But the real cost occurs after the project has been completed. Stakeholders rarely think about documentation as part of their requests and analysts will usually state that they are too busy to c...

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Are you Aware of Dashboard & Query Performance Issues? analytics data Jun 16, 2023

Throughout my career leading analytics teams at eBay, Amazon, GameStop, and a handful of other companies, I’ve seen a lot of data analysts overlook potential performance issues. Whether through SQL written directly against the database or through derived SQL from Tableau and Power BI dashboards, que...

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To Get Hired, You're Going to Need to be Relatable Jun 03, 2023

A key element of getting hired is being relatable, but it’s something that is frequently overlooked by candidates during the interview process. One reason for this is because it is natural to take the job description or interviewers questions at face-value and simply provide answers to their questio...

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Tenure Isn't Justification for a Raise May 27, 2023

Employees frequently cite tenure in their list of reasons for a promotion or a raise. While tenure may show dedication, it doesn’t necessary correlate with value to a company. To get a raise, you’re going to need more than tenure – you’re going to need to add additional value. So, let’s discuss whil...

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The Problem with Sub-Queries & Better Options May 20, 2023

I’ve been writing SQL for about 20 years and while some things have changed, much of the language is still the same, including the overuse of sub-queries within SQL statements. While sub-queries are very helpful and aren’t inherently bad, they tend to be overused and many times a more optimal and pr...

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Tableau and Power BI Shouldn’t Be Your Go-to Data Analysis Tool May 12, 2023

Almost every analyst is doing it — producing an analysis by using visualization tools such as Tableau and Power BI. This is a bad practice and a quick way to be viewed as an inexperienced data analyst and stunt your career growth potential.

Visualization tools such as Tableau and Power BI are incre...

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Correlated Data Could be Costing You Millions analytics data stakeholders Apr 30, 2023

Stakeholders frequently ask for data from analysts without providing context. Worse, with the increase in self-service tools, stakeholders are drawing their own conclusions with data, even though they lack the proper understanding and training to use the data. These conclusions are then used to make...

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PowerPoint: Rendering Your Hard Work and Analysis Worthless Apr 22, 2023

 

Almost every time you present a data analysis, your presentation is delivered with the help of PowerPoint. While this is the most common way of presenting in the corporate environment, PowerPoint is the worst tool for the job. Days, weeks, and months of hard work, time, and energy is rendered wor...

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